UPDATED. 2020-02-18 12:09 (화)
리한나, 'Savage X Fenty' 거짓 마케팅 혐의 (Rihanna's Savage X Fenty Accused of Deceptive Marketing) - 영어 자막

리한나, 'Savage X Fenty' 거짓 마케팅 혐의 (Rihanna's Savage X Fenty Accused of Deceptive Marketing) - 영어 자막

  • 강은혜 기자
  • 승인 2020.02.14 14:57
  • 댓글 0
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[서울=RNX뉴스] 강은혜 기자 = Rihanna's Savage X Fenty Accused of Deceptive Marketing.

The lingerie line has been flagged by non-profit Transparency in Advertising for misleading customers to sign up for a subscription service.

The organization filed complaints with the Federal Trade Commission and the California District Attorney's office for Santa Cruz County.

The complaints claim the company violated FTC laws by promoting misleading discounts and product prices.

The non-profit took action after receiving complaints from customers who discovered they were being charged $49.95 a month after making a purchase.

"The ad itself doesn't disclose what you're buying. There's also a little extra item in your shopping cart that says 'Membership.' There's no price next to it. It's just a little x." TINA spokesperson Shana Mueller, via CNN

Savage X Fenty spokesperson Emma Tully has responded saying the accusations are “false and based on misconceptions of our business.”



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